CASE STUDY 2




Client - Express Newspapers

Objective

Visit 59 WH Smith Travel stores - mainline and airline (airside and landside) 7-days a week to improve sales of Express titles through increased brand awareness and product availability.

Process

Provide a long serving dedicated team of merchandisers to improve displays of Express titles, through tidying displays and replenishing titles from stock room to shop floor to ensure maximum copies are on display.

Field staff are forwarded all call requirements weekly via their PDA, all information regarding product availability on entry and exit is captured and fed back to the client in an excel report.

Results

Activity has improved shop floor availability demonstrating a ROI



Direct Marketing Association accredited





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CASE STUDIES

CASE STUDY 1
Client: Sainsbury's
Objective: Visit all Sainsbury's stores in the UK to replannogram, recatergorise and label the news and magazine shelving.
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CASE STUDY 2
Client: Express Newspapers
Objective: Visit 59 WH Smith Travel stores - mainline and airline (airside and landside) 7-days a week to improve sales of Express titles through increased brand awareness and product availability.
[read more]


CASE STUDY 3
Client: Sainsbury's
Objective: Visit 473 selected Sainsbury's stores every week to implement magazine promotions in a number of promotional mechanics.
[read more]


CASE STUDY 4
Client: Emap
Objective: Walk into selected stores a 4 facing Perspex display unit and 4 shelf ready packs of subscription packs. Attach the unit to shelving in a prominent position of the News & Magazine department and fill will subscription packs.
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