CASE STUDY 3




Client - Sainsbury's

Objective

Visit 473 selected Sainsbury's stores every week to implement magazine promotions in a number of promotional mechanics.

Process

Provide a national team of merchandisers to visit Sainsbury's stores every week on Friday. Provide field and office support for quick query / issue resolution.

Field staff are forwarded all call requirements weekly via their PDA, all information regarding product availability on entry and exit is captured and fed back to the client in an excel report.

Results

Greater compliance ensuring Publisher ROI



Direct Marketing Association accredited





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CASE STUDIES

CASE STUDY 1
Client: Sainsbury's
Objective: Visit all Sainsbury's stores in the UK to replannogram, recatergorise and label the news and magazine shelving.
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CASE STUDY 2
Client: Express Newspapers
Objective: Visit 59 WH Smith Travel stores - mainline and airline (airside and landside) 7-days a week to improve sales of Express titles through increased brand awareness and product availability.
[read more]


CASE STUDY 3
Client: Sainsbury's
Objective: Visit 473 selected Sainsbury's stores every week to implement magazine promotions in a number of promotional mechanics.
[read more]


CASE STUDY 4
Client: Emap
Objective: Walk into selected stores a 4 facing Perspex display unit and 4 shelf ready packs of subscription packs. Attach the unit to shelving in a prominent position of the News & Magazine department and fill will subscription packs.
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