CASE STUDY 4




Client - Emap

Objective

Walk into selected stores a 4 facing Perspex display unit and 4 shelf ready packs of subscription packs. Attach the unit to shelving in a prominent position of the News & Magazine department and fill will subscription packs.

Process

Provide a distribution solution to get unit and product to merchandisers. Provide a nationally spread team of merchandisers to walk in and place the unit. All merchandisers are forwarded all call requirements weekly via their PDA, all information regarding the execution of the activity is captured on the PDA and feed back to the client in an excel work book.

Results

The product was successfully placed in 94% of stores.



Direct Marketing Association accredited





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CASE STUDIES

CASE STUDY 1
Client: Sainsbury's
Objective: Visit all Sainsbury's stores in the UK to replannogram, recatergorise and label the news and magazine shelving.
[read more]


CASE STUDY 2
Client: Express Newspapers
Objective: Visit 59 WH Smith Travel stores - mainline and airline (airside and landside) 7-days a week to improve sales of Express titles through increased brand awareness and product availability.
[read more]


CASE STUDY 3
Client: Sainsbury's
Objective: Visit 473 selected Sainsbury's stores every week to implement magazine promotions in a number of promotional mechanics.
[read more]


CASE STUDY 4
Client: Emap
Objective: Walk into selected stores a 4 facing Perspex display unit and 4 shelf ready packs of subscription packs. Attach the unit to shelving in a prominent position of the News & Magazine department and fill will subscription packs.
[read more]