Welcome to Instore

Instore Field Marketing is a field-based supply chain solution for retailers, publishers and suppliers.

Our team of core merchandisers conduct merchandising & returns management activity in stores of varying types on a predominantly weekly basis, giving us a large footprint nationally. We specialise in supply chain auditing, compliance management with corrective action, PoS implementation, mystery shopper, product sampling, point of sale, and conducting activity to help clients drive sales in specific categories.

Last year the Instore team made 5,000 retail calls a week, travelling over one million miles to different customers, including high street, travel, seasonal, grocery, and independent retailers. Our data capture systems collected over two million audited field responses. We work with the big five retail chains, and run an average of 20 tactical driven activities every week. Instore has an advanced technology solution in place and provides hand held devices to all staff to ensure KPI delivery.

Direct Marketing Association accredited     Click to view the Direct Marketing Association website


To become the preferred field marketing company of our clients through a combination of category expertise, store understanding, and return on investment.

Division of Smiths News Click to view the Smiths News Plc website

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©2007 Instore Field Marketing, Division of Smiths News Distribution