Instore is part of Smiths News plc, the UK’s largest newspaper and magazine wholesaler, listed on the London Stock Exchange.

Our story began in 2000 when we expanded from an in-house service, focused on merchandising magazines in grocers and high street stores, to become a specialist field marketing company in our own right.

It was our customers who first asked if we could do more. And over the years we’ve developed a range of services that have never faltered from the goal of meeting their needs. In many ways it’s they who drive our business – every service we offer comes from them and has been proved to be effective in the field. We now offer Field Marketing, Field Sales, and Supply Chain Auditing services.

About Instore - Field Marketing, Field Sales and Supply Chain Auditing

From our beginnings in newspapers and magazines, we now also cover entertainment, games, books & stationery, fresh produce and impulse purchases such as, lottery and mobile networks.

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Newspapers & Magazines

Being part of Smiths News who distribute 40 million newspapers and 14 million magazines to 24,000 retailers weekly, makes this a bread-and-butter service for us. 

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The entertainment will start in-store with our field sales and field marketing campaigns. Whether it’s creating visual concepts for in-home entertainment or bringing the outdoors in, we’ll deliver a campaign that is set to maximise your potential sales. 

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Let the games begin! From board games to video games, we’ll work with you to make sure you are at the forefront of consumers’ minds in-store.

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Books & Stationery

From the merchandising of Newspapers and Magazines we developed into the field marketing and sales of books and stationery – we really are best in class when it comes to back-to-school campaigns! 

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Fresh Produce

Our teams are experienced with working at speed and with precision, this is essential for executing fresh produce field campaigns. 

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Win big with our field marketing execution of lottery stands. We have experience working in large retailers and independent convenience stores.

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Mobile Networks

With Instore, you’ll stay connected while keeping people connected, when we produce a campaign for your devices, SIMs or services we’ll report back findings and make real-time adjustments to maximise sales.

Today we can put together contract, tactical or rapid response teams to meet most field marketing requirement. Our reputation for quality service is recognised by our clients, most of whom are long-term partners.

But any description of Instore wouldn’t be complete without a mention of our people. It’s sometimes a cliché but in our case, it’s absolutely true – they are our greatest asset and the signature difference of Instore. That’s because we love what we do, and we care for our customers just as we care for each other. Many of our colleagues have been with us since the start – and you’ll not find a more committed and friendly team to work with.

To find out how we can help you, get in touch for a friendly and professional response – we’re happy to share our experience to find a cost-effective field solution, and in the unlikely event that we’re not the right partner, we’ll say so, because we know that relationships can only be built on strong foundations.

Latest Awards

Instore are a finalist for the Brand Experience Award at the FMBE Awards

Team of the Year

Instore was delighted to be awarded Highly Commended in the FMBE Team of the Year for our work on the …

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Instore win silver for Field Marketing Brand Experience at the FMBE Awards

Most Effective Retail Sales

We were honoured to be awarded silver in the FMBE award for Most Effective Retail Sales for our work with …

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Field Marketing Brand Experience Award Gold Winner 2018

TV Listings

Instore picked up the Gold Merit award for our TV Listings Campaign in Sainsbury’s at the FMBE Awards 2018. The …

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Field Marketing Brand Experience Award Gold Winner 2018


We won Most Effective Tactical Campaign (measured by service and return on investment) at the 2019 FMBE Awards for our …

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Alcumus Safe Contractor Approved Logo

SafeContractor Approved

Instore are fully accredited by Alcumus – SafeContractor, demonstrating to all our customers that we follow a quality-driven code of conduct, ensuring the highest standard of health & safety compliance across all aspects of the business. SafeContractor accreditation is now a requirement for any company completing work in Wilko.

Our Vision & Values

At Instore we have a clear vision – to grow in partnership with our customers, working to common goals and sharing in success.

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Our People

Right place, right time … right people. Committed and loyal people are vital to success, so it’s important that our team feels part of the overall business.

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Smiths News

Smiths News includes four adjacent businesses that complement the daily delivery of newspapers and magazines, offering our publishers and retail customers a wide choice of additional, value-adding, services.

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Drawing on years of experience we can offer campaign advice and supply competitive quotes. Whatever your enquiry you’re guaranteed a quick and professional response.