What was required?
We needed to conduct a full investigation in liaison with the client to appreciate and understand the needs and timescales of delivery. A period of bespoke, skilled recruitment was called for along with full training for existing staff members so that they could develop a good knowledge base and become experts in their field. Training was also required for the client and Instore staff.
The introduction of a new service offering was sought by our parent company, as well as a new management structure for the sales team. This would take care of the stock fulfilment process and bring a revised method of reporting data back to the client.
What did we do?
We built relationships with our clients to really understand their needs. Once we had done this, we delivered a long-term sustainable strategy built around them. A new sales training tool was then created specifically for our parent company and a new category of service was introduced. The Smiths News’ different Route to Market, allows the fulfilment of our client’s products in our news delivery. As agreed, we also set up a new management structure within an agreed timeframe.