Case Studies

Supporting Graze Growth in Travel Retail

Graze has been offering a range of artificial ingredient-free snacking nuts, seeds, trail mixes and snack bars since 2008. It has seen significant growth in the past few years due to expansion into stores across the UK and US with products stocked in leading retail chains such as Sainsbury’s, Boots and WH Smith.

Instore was called to focus on its placement in Boots and WH Travel stores across multiple London rail stations, as well as key high streets within the capital. Our help was sought in improving compliance and maintenance of fixtures to ensure that all Graze displays remained on brand, target local displays in agreement with store managers and set a strategy in place to increase sales.

How did we do this?

We targeted key areas of concern and looked at fixing compliance in store, ensuring it could be successfully maintained and supported by accurate stock figure interventions and brand importance education.

Full team training was provided to staff on stock management systems and working alongside store managers we were able to reset all planograms to correct stock levels, ordering forecasts and the completing of manual orders. Ensuring that planograms are correct at store level means that local spikes in trade are always taken into account. We also advised on the upsell of promotions and the importance of brand to category.

Local displays were agreed by store managers, and we liaised with management teams over their placing. We also made sure that tight journey planning allowed us to optimise our store visits with minimum travel and maximum time spent in store.

Look what we achieved!

The measures we put in place to address compliance brought about massive improvement with it soaring from 54% to 92%. There was an increase of more than £120,000 in retail sales across 48 sites and over 400 additional locally agreed displays were placed in a three-month period.

The icing on the cake with this particular project was winning a Gold FMBE Award in a new category for Instore and Graze. It is fantastic to have our hard work and innovation recognised by the industry in this way.