Graze had seen significant growth over the years since launch and had focused heavily on retail for 3 years.
This approach made them a leading brand in their category within multiple retailers, but they had compliance and rate of sale challenges in a number of leading high street stores.
To understand the landscape and to ensure maximum ROI was achieved a trial was undertaken in London to understand the reasons behind low compliance, fix issues in store, educate stores on the brand and grow incremental space outside of the category.