H BAUER PUZZLES
We at H Bauer have been publishing puzzle magazines for the past 25 years. Most recently with increasing pressure on space at retail, in fixture units have become a key part of our trading agreements and these units need to be walked in and merchandised in fixture to ensure they actually get placed correctly. We have been carrying out this activity across a number of merchandisers and retailers over the past 7 years. We recently asked Instore to carry out this work for us in a number of Tesco stores and were thrilled with the results. We saw a compliance level of 99% which is by far and away the most successful campaign I have ever been a part of. To date we would normally consider 80% compliance levels to be good so we were delighted with 99%!
From start to finish Instore made the whole process of managing this activity on our behalf stress free, I really did feel that they had understood our goal and were striving to achieve it for us. When I have used other providers in the past this has not been the case. It made a nice change to not be constantly worried or feeling the need to keep calling to check on the progress, so I would like to thank the team at Instore for this. I will definitely be using Instore merchandising in the future and will be recommending them to all my colleagues within the Bauer Group and the wider magazine industry.
Newstrade Marketing Manager – H Bauer Puzzles