Instore Field Marketing are an essential element of the rascal systems service provision to Sainsburys. Their management function doesn’t just create reports but also insight and actions, giving confidence that any concerns are addressed at the earliest opportunity. The ability to coordinate a nationwide merchandising force within a complex category is impressive, to then proactively improve the performance of that force against stretching targets year on year proves their commitment to the continuous development of the offer.

Richard Gregory

Head of Accounts, Rascal Systems