Retail Display Types Explained
Posted 26 Tue Apr
When embarking on a field marketing campaign, it’s handy to know what the different types of display stands are and which ones are most suitable to your product and your campaign objective. Take a look at our A-Z guide to retail display types…
Banner stands are portable displays that pop up wherever you require them in store. When used with table displays these create a ‘pop-up shop’ to showcase products.
Checkout display / POS (point of sale) displays
Checkout displays are units that are installed at the till point, products that typically work well in these locations are fast-moving consumer goods that require little decision-making to make the purchase, allowing individuals to impulse buy. The displays should make the products easy to select and grab.
Clip strips are strips that hang onto the edge of shelves and allow you to clip products to them. These are ideal for adding associated products to a store area. For example, if a shelf included celebration cakes you may want to include a clip strip with candles and lighters. Clip strips are ideal for achieving up-selling strategies.
Countertop display unit
Counter top display units are clear glass or acrylic units that sit on the top of a table/unit and showcase a product. These are typically used in convenience stores to present baked goods.
Digital POP display
Research shows 65% of in store purchases are impulse buys. Digital POP displays make the most of this by using sensory experiences; sounds, videos, etc. to create eye-catching, attention-grabbing display stands.
Glass or acrylic display cases can be used to create premium shopping experiences. Products encased within these covers are usually top-end, exclusive, or fragile. It is becoming increasingly popular to include ingredients and associated items within the display case to create a visually pleasing flat lay.
Retail Display tables
Commonly used in book shops and gift stores, retail display tables pique consumers’ interest by putting products of a similar category together to create a positive shopping experience.
Dump bins are containers that hold a large quantity of stock and can be placed in the centre of shopping aisles. They are particularly beneficial for use in discount stores to showcase products on special offer. When using dump bins, you can be extremely creative with 360° artwork which can be seen and interacted with from all angles.
An end cap display is a unit placed at the end of a shopping aisle. Products placed on these stands will sell much faster than those not placed on the end cap. They are also known as a ‘feature’ and often contain a similar category of products that are on offer or are seasonal purchases. Brands, if your products are placed on an end cap it is essential you have the supply chain capabilities to replenish products as required.
Entryway displays are exactly that, display stands that are placed at the entry to a store. The benefit of placing your product within store entryways is that you are at the forefront of consumers’ minds during the start of their shopping at a point where they are prepared to spend their money.
Floor standing display unit (FSDU) or freestanding displays
Floor standing display units can be placed in various locations around the store. They give the brand the opportunity to experiment with shapes and sizes. Freestanding display units are commonly made from cardboard and can neatly house showcase products alongside smaller up-selling and cross-selling products. Freestanding displays take your product away from the competition where consumers could be faced with analysis paralysis.
Gondola displays are two-sided standalone units that have adjustable shelves and pegboards. Gondola displays are useful to showcase product ranges that are not uniform in shape and size.
Informational POP display
Informational POP displays are an interactive point of purchase display that gives the consumer information about the product it showcases. Informational POP displays are useful when bringing new products to market. The eye-catching, attention-grabbing display will draw consumers to the stand, then informational materials provide the consumer with all the facts and messages they need in order to make a buying decision.
Shelf talkers help your product to stand out from the competition even when they are housed in their home aisle. They clip onto the front of the stand and are perpendicular to the aisle shelving. They are ideal for drawing a consumer’s attention to an offer or new product. When using shelf-talkers, it is important to use colours and fonts which closely match your branding and packing in order for consumers to associate the shelf talker with your product.
Shop-in-shop or pop-up shops
To create an ultimate buzz around a product launch, pop-up shops can be used. By setting up an experiential zone within a shop you’re shouting from the rooftops about your new product and you’re giving consumers the chance to whole-heartedly experience your product.
Sidekick display unit
Sidekick displays are designed to efficiently maximise store space, they hang from the aisle structure and offer brands the opportunity to stand out from their competitors. They’re commonly used for small products, you may recall seeing a popular chewing gum brand using sidekick displays, it’s a key display used within brands’ visual merchandising strategy.
Getting your products into window displays is the crème de la crème of visual merchandising. Window displays are extremely lucrative and can be the deciding factor for a consumer when entering the store. When given the opportunity to place your products within the window display it is important to create a visually appealing display that represents both your product and the retailer.
Wobblers are similar to shelf-talkers; however, they are stuck to the shelf in a way that allows the signage to move (or wobble) as the consumer moves past. These eye-catching signs give brands a miniature sales pitch to help them stand out from competitors.
Need some help with your visual merchandising strategy, get in touch!